Customer Relationship Management
As an entrepreneur, you may not be familiar with CRM software or feel it’s not necessary. Something for big companies right? I beg to differ, who doesn’t need a little help with organization in their lives.
Standing alone a CRM program is mildly important, as the heart of an IT ecosystem it changes everything.
Without CRM, your phone rings and you ask who it is, what do you want and if your memory is like mine you grasp at faint memories of how we have interacted in the past.
With CRM and the accompanying ecosystem, your phone rings and you know who is on the other end, how much business you have completed in the past, status of current projects or quotes and any other interactions you or your coworkers may have had with this individual. Know the answers to your client’s questions before they ask.
Technology can give a small company the power to respond like a big powerhouse and it can give a large lumbering giant the power of giving customers that personal touch.